Tag Archives: search benchmarks

Search results performance time series

30 Sep

RankTank time series

One of the benefits of using RankTank is being able to compare search results performance over time. Benchmark positions for company operations, brand keywords, PR messages, advertising campaigns, buzz words, etc, and track them every week or month to see the impact of marketing and other activities. Compare with competitors and peers. Watch for a change in company or brand performance scores (up or down). Also watch for a change in the total number of pages returned for your queries; that’s a good indication of how competitive or popular a keyword (i.e. a brand, a stock symbol, a product, a personality, a topic, an issue, an event) is.