Companies in Dow Jones Global Sustainability Index Ranked for Online Performance for “Sustainability”

18 Oct

RankTank re-ranked the Top and Bottom 20 companies in CSRHub’s Dow Jones Global Sustainability Index (390 companies covered), comparing their ranking awarded by Dow Jones to their online strength using the rank-weighted search results claimed by each company as a proxy for performance on the topic of “sustainability”.

Out of 2,000 search results available to them for a search for their corporate names and “sustainability”, the 20 companies ranked highest out of 390 by Dow Jones for sustainability:

  • collectively own 920 results
  • give up 781 positions to “Others”
  • have an average ECR score of 46 (low-mid range of online performance).

Out of 2,000 search results available to them for a search for their corporate names and “sustainability”, the 20 companies ranked lowest out of 390 by Dow Jones for sustainability:

  • collectively own 650 results
  • give up 908 positions to “Others”
  • have an average ECR score of 35 (low end of online performance).

Find out which companies are getting the the most visible return on investment for their sustainability spending at http://www.docstoc.com/docs/133642796/Global-Sustainability-Index-ranked-by-search-engine-performance.

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