Scoring search results performance

30 Sep

It stands to reason that search results are not all worth the same value. Who looks at # 679? Or even #79? Fact is, searchers click through-to and recall the higher ranked results more than lower ranked ones. The 5th results position gets more attention – and is thus more valuable — than the 29th, so it counts for more. RankTank.eu/ is a public domain application (no cost, no license) that enables you to weight each result according to the value of its position in the search results. We use a blended consensus of industry experts’ views as to the value of these positions. We show the rank weights we assign to each of the Top 20 positions inside the application.

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