Ranking social media search results

30 Sep

In general, social search results are compiled differently from Web search results. They all use algorithms, but social search indexes are based on tags and social connections between people whereas Web search indexes are based on links and relationships between pages. Social search results are more personalized and so are ranked differently from Web search results, but you can nevertheless use RankTank to score a brand’s performance on any social network with a search function — Facebook, Twitter, LinkedIn, video and image file sharing sites, social news and bookmarking sites (the latter are more like traditional Web search). RankTank’s social search tutorial is at http://www.slideshare.net/RankTank/using-rank-tank-for-social-media-14524519.

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